Insight-Driven SEO Content Strategies for Employee Engagement and Business Management SaaS Companies

I’m an SEO content strategist who helps employee engagement and business management SaaS teams use the Jobs-to-be-Done framework to plan and create insight-driven SEO content and audit their websites so they can attract more qualified leads and turn more searchers into subscribers.

What’s the difference between searching for “email marketing software” and searching for “how to use newsletters to reduce customer churn”?

One query focuses on a keyword. The other focuses on a need.

Business owners don’t buy software because they want to memorize another login or clutter their desktops with another app.

They buy software because they have an unmet need:

• A job they need to do

• A problem they need to solve

• A goal they need to reach

When your content helps your ideal users solve their problems and highlights how your software can help, it builds trust and creates an organic marketing system that guides qualified leads from search engines to your sales pages without expensive ads.

My SEO content strategy sprints and website audits use the Jobs-to-be-Done framework to help employee engagement and business management marketing teams uncover the motivations behind their ideal users’ search behaviors and create content that attracts and converts qualified leads by showing them how software can help them solve their problems and reach their goals.

Bring your site to your ideal users and bring your ideal users into your sales funnel

In just 5 days, you'll get a strategic technical, content, and on-page website audit that uncovers:

• Thin, outdated, and decaying content
• Keyword cannibalization issues
• Content gaps
• AI Overview and featured snippet opportunities
• Internal linking opportunities
• Opportunities to improve accessibility and readability

In 5 weeks, I'll help your marketing team turn curious searchers into qualified leads and guide them into your sales funnel by:

• Updating your SEO content strategy
• Optimizing your website to improve your search performance, attract the right kinds of traffic, and guide your ideal users into your sales funnel
• Creating solution-focused content that shows your ideal users how your software solves the problems that are really holding back their business growth