Insight-Driven SEO Content for Employee Engagement and Business Management SaaS Companies

I’m an SEO content strategist and writer who helps employee engagement and business management SaaS teams create SEO content that turns searchers into subscribers.

Bring your site to your ideal users and bring your ideal users into your sales funnel.

Turn user insights into content inspiration, software features into solutions, and site visitors into subscribers.

The Insight-Driven Content Sprint uses the Jobs-to-be-Done framework and user insights from social media, reviews, and your sales materials to:

1. Explore what jobs your ideal users “hire” your software to do for them.
2. Position your SaaS as the solution to your ideal users' unmet needs.
3. Strengthen your current content and create new content that attracts qualified leads and guides them into your sales funnel.

What’s the difference between searching for “email marketing software” and searching for “how to use newsletters to reduce customer churn”?

One query focuses on a keyword. The other focuses on a problem.

Business owners don’t buy software because they want to memorize another login or clutter their desktops with another app. They buy software because they have an unmet need:

• A job they need to do

• A problem they need to solve

• A goal they need to reach

When your content helps your ideal users solve their problems and highlights how your software can help, it builds trust and creates an organic marketing system that guides qualified leads from search engines to your sales pages without expensive ads.

My SEO content strategy sprints use the Jobs-to-be-Done framework to help employee engagement and business management marketing teams uncover the motivations behind their ideal users’ search behaviors and create content that attracts and converts qualified leads by showing them how software can help them solve their problems and reach their goals.