Insight-Driven SEO Content Strategies and Accessibility Audits for SaaS Companies

I’m an SEO content strategist and writer who helps employee engagement and business management SaaS teams make their websites accessible and create SEO content that turns searchers into subscribers.

What’s the difference between searching for “email marketing software” and searching for “how to use newsletters to reduce customer churn”?

One query focuses on a keyword. The other focuses on a need.

Business owners don’t buy software because they want to memorize another login or clutter their desktops with another app.

They buy software because they have an unmet need:

• A job they need to do

• A problem they need to solve

• A goal they need to reach

When your content helps your ideal users solve their problems and highlights how your software can help, it builds trust and creates an organic marketing system that guides qualified leads from search engines to your sales pages without expensive ads.

My SEO content strategy sprints and search visibility audits use the Jobs-to-be-Done framework to help employee engagement and business management marketing teams uncover the motivations behind their ideal users’ search behaviors and create content that attracts and converts qualified leads by showing them how software can help them solve their problems and reach their goals.

Bring your site to your ideal users and bring your ideal users into your sales funnel.

Don't drive away leads that need your tech just because they need assistive tech, too.

The Insight-Driven Accessibility & Search Visibility Audit evaluates:

1. Mobile responsiveness
2. Readability (font size, line spacing, clarity)
3. Heading hierarchy
4. Image alt text
5. Color contrast
6. Screen reader compatibility
7. Video captions and transcripts
8. Clear site navigation (menus, footers, CTAs)
9. Descriptive hyperlinks
10. Broken links & redirects
11. Page speed & performance
12. Search indexing
13. Structured data errors

Turn user insights into content inspiration, software features into solutions, and site visitors into subscribers.

The Insight-Driven Content Sprint uses the Jobs-to-be-Done framework and user insights from social media, reviews, and your sales materials to:

1. Explore what jobs your ideal users “hire” your software to do for them.
2. Position your SaaS as the solution to your ideal users' unmet needs.
3. Strengthen your current content and create new content that attracts qualified leads and guides them into your sales funnel.

Want to learn how I can help you attract qualified leads and guide more of your ideal users into your sales funnel?