Guide Your Ideal Users from Search Engines to Your Sales Pages in Six Weeks

Building your content strategy around keyword metrics may get your blog noticed by search engines, but once readers click on your site, it doesn't matter if you ranked on Google's first page or the fifth.

Your content's job isn't to earn the best search rankings or the most AI mentions. It's to position your software as the best choice to help your ideal users reach their business goals so they go from being searchers to being subscribers.

After years of writing SEO content that ranks for keywords but doesn't convert readers into subscribers, I created the Insight-Driven SEO Content Strategy Sprint to help business management and productivity SaaS teams prioritize their ideal users' purchasing motivations, questions, goals, and needs, not shifting search trends.

We'll start your content sprint with a one-hour kickoff call to discuss your content marketing goals and align your content strategy with your software's specific positioning, messaging, and audience needs.

Before I build your content calendar and strategy, I'll audit your site to help you discover opportunities to earn a higher return from your existing content.

You’ll receive an SEO content performance audit spreadsheet that evaluates your existing content for:

• Search intent alignment
• On-page SEO fundamentals
• Internal linking opportunities
• Ranking and conversion potential

You’ll also receive an interactive quick-win checklist that clearly outlines the first fixes to implement and why they matter to your content goals.

Using insights into your ideal users' problems, goals, and needs, I’ll build a six-month content calendar and strategy deck that will help your content team attract your ideal users and guide them from search results to your sales pages.

We'll review your new strategy and calendar together on a live call during Week 4, so you can ask questions, request adjustments, and make sure your team understands how to execute the plan.

Want to see the content roadmap in action before handing it off to your team? I'll optimize two of your existing blog articles and write one new article for your blog.

This sprint is a good fit if:

• Your software is past initial validation
  
• You're frustrated that your content ranks but doesn't convert
  
• You have at least five published blog posts
• You have a team that's ready to implement a content roadmap

This sprint isn't a good fit if:

• You haven't determined product-market fit
• You're chasing quick traffic wins
  

A 50% deposit is required to book your sprint.

Includes:

1. An on-page SEO and conversion audit of your existing content
2. An interactive PDF checklist that clearly outlines the first fixes to implement based on your business goals
3. A six-month SEO content calendar and content strategy deck based on your software’s ideal users and Jobs-to-be-Done

Price: $4,000

Includes:

1. An on-page SEO and conversion audit of your existing content
2. An interactive PDF checklist that clearly outlines the first fixes to implement based on your business goals
3. A six-month SEO content calendar and content strategy deck based on your software’s ideal users and Jobs-to-be-Done
4. Updates to two of your existing blog articles to improve their structure, readability, internal linking, and conversion potential.
5. One new 2,000-word article designed to attract, educate, and convert your ideal users.

Price: $6,000

Want more content after the sprint? With a retainer, you can choose four monthly topics for me to write or optimize to keep your blog relevant to your readers and your goals.

My monthly retainers let you pick the scope that fits your needs each month for the same price.

Four new articles crafted to attract, educate, and convert your ideal users based on where they are in your marketing funnel.

Optimization of four existing articles to improve clarity, align with user intent, and increase ranking potential.

Two new articles and optimization of two existing articles.

$3,000 per month for bylined content. $4,000 per month for ghostwritten content.

Your SEO content calendar won't just be a list of target keywords and content pillars. It will also be a guide that shows your team which software features to promote in each piece based on your readers' goals and needs.

Before I turn to SEO tools and keyword research, I focus on understanding how your target audience talks about their problems, how they search for solutions, and how your software helps them succeed.

Once I understand your software and your ideal users, I use the Jobs-to-be-Done framework to build connections between your readers' needs and your software's features. Then, I choose target keywords based on the motivations and intent behind your ideal users' search behavior, not just the queries they use to search for solutions.

The Insight-Driven SEO Content Sprint is a done-for-you engagement.

Once you've booked your sprint, you'll only need to:

• Attend two Google Meet calls (project kickoff and strategy review)
• Provide view-only access to your marketing documentation, buyer persona information, and Google Analytics account
• Offer feedback on deliverables through Google Docs (Content Strategy and Creation Sprint only)

I'll handle the rest.

No, I can't guarantee rankings, traffic, or conversions. Your results will vary depending on search algorithms, your market, your execution, and your consistency.

The Insight-Driven SEO Content Sprint is built on the Jobs-to-be-Done framework that's taught in the Six-Figure Strategist course by Tyler Hakes, a content strategist and the owner of Optimist, a full-service B2B content marketing agency.

Tyler has used the Jobs-to-be-Done framework as part of his content strategy development process for years, and I've adapted his method specifically for productivity and business management SaaS teams who want content that ranks, attracts their ideal users, and converts search traffic into demos and sales.

Instead of targeting "high-value" keywords based on traffic metrics or writing generic best practices posts, the Insight-Driven SEO Content Sprint maps content topics and target keywords to the real problems, goals, and aspirations that lead business owners to search for software and make purchasing decisions.

No, the Insight-Driven SEO Content Sprint focuses on content roadmapping and optimization, not ongoing performance tracking or analytics management. Tracking results and iterating based on data is your team's responsibility after the sprint ends.

If you need help with analytics or performance tracking, I'm happy to refer you to a freelancer who specializes in tracking content performance.

Book a 30-minute discovery call to discuss your content marketing goals and whether an Insight-Driven SEO Content Sprint is right for your SaaS blog.