Position Your Software as the Best Tool for Your Ideal Users

Building your content strategy around keyword metrics may get your blog noticed by search engines, but once readers click on your site, it doesn't matter if you ranked on Google's first page or the fifth.

Your content's job isn't to earn the best search rankings or the most AI mentions. Its job is to position your software as the best choice to help your ideal users reach their business goals so they go from being searchers to being subscribers.

After years of writing SEO content that ranks for keywords but doesn't convert readers into subscribers, I created the Insight-Driven Content Strategy Sprint to help business management and productivity SaaS companies prioritize their ideal users' purchasing motivations, questions, goals, and needs, instead of search trends that are constantly changing.

We'll start your content sprint with a one-hour kickoff call to discuss your content marketing goals and align your content strategy with your software's specific positioning, messaging, and audience needs.

Before I build your content calendar and strategy, I'll audit your site to help you discover opportunities to earn a higher return from your existing content.

You’ll receive a performance audit spreadsheet that evaluates your existing content for:

• Whether AI tools (Claude, ChatGPT, Gemini, and Perplexity) are currently citing your site for relevant prompts
  
• Search intent alignment
• On-page SEO fundamentals
• Internal linking opportunities
• Topical coverage

You’ll also receive an interactive quick-win checklist that clearly outlines the first fixes to implement and why they matter to your content goals.

After I've gather insights into your ideal users' problems, goals, and needs, from your buyer personas, social media, user reviews, and more, I’ll use Ahrefs and Claude skills to build a six-month content calendar and strategy deck around the keywords and AI prompts your ideal users use to discover, research, compare, and purchase software like yours

We'll review your new strategy and calendar together on a live call during Week 4, so you can ask questions and learn how to execute the plan.

Want to see the content roadmap in action before implementing it? I'll optimize two of your existing blog articles and write one new article for your blog.

This sprint is a good fit if:

• Your software is past initial validation
  
• You're frustrated that your content ranks but doesn't convert
  
• You have at least ten published blog posts

This sprint isn't a good fit if:

• You haven't determined product-market fit
• You're chasing quick traffic wins
  

A 50% deposit is required to book your sprint.

Includes:

• Project kick-off meeting
• AEO readiness and SEO performance audit
  
  • Ten quick-win tasks to implement to improve your site's SEO performance and AEO readiness based on your content marketing goals
  • Site-level optimization action items to improve your site's ranking potential across traditional and AI search
  • Page-level content refresh recommendations (what to keep, refresh, or remove)
• SEO & AEO content calendar
  • Six-month jobs-to-be-done content plan
  • Suggested software features to promote in each blog article
  • Frequently asked questions to include in content
  • AI fan-out queries to target (the searches AI tools perform before responding to prompts)
• Content strategy deck
  • Competitive topic gap analysis
  • AI visibility baseline analysis
  • Audience search behavior analysis
• Content strategy presentation meeting

Price: $4,000

Includes everything in the Content Strategy Sprint, plus:

• A shortlist of five recommended articles to optimize for structure, readability, internal linking, and conversion potential
• Updated drafts of two blog articles of your choice from the optimization shortlist. Includes one round of revisions for each draft.
• One new 2,000-word article from your content calendar. Includes one round of revisions.

Price: $6,000

Want more content after the sprint? With a retainer, you can choose four monthly topics for me to write or optimize to keep your blog relevant to your readers and your goals.

My monthly retainers let you pick the scope that fits your needs each month for the same price.

Four new articles crafted to attract, educate, and convert your ideal users based on where they are in your marketing funnel.

Optimization of four existing articles to improve clarity, align with user intent, and increase ranking potential.

Two new articles and optimization of two existing articles.

$1,500 per month for bylined content. $2,000 per month for ghostwritten content.

Your content calendar won't just be a list of target keywords and content pillars. It will also be a guide that shows you which AI queries to target and which software features to promote in each piece based on your readers' goals and needs.

Before I turn to SEO tools, AI chatbots, and keyword research, I focus on understanding how your target audience talks about their problems, how they search for solutions, and how your software helps them succeed.

Once I understand your software and your ideal users, I use the Jobs-to-be-Done framework to build connections between your readers' needs and your software's features. Then, I choose target keywords and AI fan-out queries based on the motivations and intent behind your ideal users' search behavior, not just the terms they use to search for solutions.

The Insight-Driven Content Strategy Sprint is a done-for-you engagement.

Once you've booked your sprint, you'll only need to:

• Attend two Google Meet calls (project kickoff and strategy review)
• Provide view-only access to your marketing documentation, buyer persona information, and Google Search Console, Google Ads, and Google Analytics accounts
• Offer feedback on deliverables through Google Docs (Content Strategy and Creation Sprint only)

I'll handle the rest.

No, I can't guarantee rankings, traffic, conversions, or that your content will be cited or mentioned by LLMs. Your content's performance will vary depending on search algorithms, your market, your execution, and your consistency.

The Insight-Driven Content Strategy Sprint is built on the Jobs-to-be-Done framework that's taught in the Six-Figure Strategist course by Tyler Hakes, a content strategist and the owner of Optimist, a full-service B2B content marketing agency.

Tyler has used the Jobs-to-be-Done framework as part of his content strategy development process for years, and I've adapted his method specifically for productivity and business management SaaS companies that want content that ranks, attracts their ideal users, and converts search traffic into subscribers.

Instead of targeting "high-value" keywords based on traffic metrics or writing generic best practices posts, the Insight-Driven Content Strategy Sprint maps content topics and target keywords to the real problems, goals, and aspirations that lead business owners to search for software and make purchasing decisions.

No, the Insight-Driven Content Strategy Sprint focuses on content roadmapping and optimization, not ongoing performance tracking or analytics management. Tracking results and iterating based on data is your responsibility after the sprint ends.

If you need help with analytics or performance tracking, I'm happy to refer you to a freelancer who specializes in tracking content performance.