Turn Your SaaS Blog Into a Qualified Lead Engine in Six Weeks

The Insight-Driven SEO Content Sprint is a done-for-you SEO content strategy program for employee engagement and business management SaaS teams whose SEO content doesn't help them turn site traffic into trials or demos.

Even though earning Google's top spot and increasing your site traffic are important goals to strive for, your ideal users won't buy your software just because your site is Google's first choice for a query.

While your content's keywords can get you noticed when your ideal users are searching for ways to solve their problems, once they're on your site, it doesn't matter if you ranked on the first page or the fifth.

Your content's job isn't to earn the best search rankings or the most AI mentions.

Its real job is to position your software as the best choice to help your ideal users solve their problems and reach their business goals so they go from being searchers to being subscribers.

After years of writing SEO content that ranks for keywords but doesn't convert readers into subscribers, I created the Insight-Driven SEO Content Sprint to help business management and employee engagement SaaS teams build content engines that prioritize their ideal users' purchasing motivations, questions, goals, and needs, not shifting search trends.

Content that attracts qualified leads, no matter where they're searching.

Search algorithms are constantly changing, but your ideal users and the problems you help them solve stay the same.

Most SEO content strategists would build your content strategy by plugging your software's category, features, and competitors into SEO tools to find high-volume keywords and sorting the keywords into content pillars.

I start my content strategy development process by understanding the "jobs" your software does for users: the real goals, problems, and search motivations that bring them to your site in the first place.

Then, I use those insights to guide keyword research, so your strategy is built around the concepts and search queries that your ideal users actually use when they're looking for software solutions, and your content attracts business owners who really need the service your software provides.

We'll begin your sprint with a kickoff call to discuss your software, target audience, and market.

Before we build your insight-driven content strategy, I'll audit your site to help you discover opportunities to make your existing content work harder for your content marketing goals.

What you get:

• An SEO, user experience, and content audit spreadsheet
• An interactive checklist of the audit findings you should focus on first

I'll build a six-month SEO content strategy that's grounded in your ideal users' goals, problems, questions, and aspirations. Your content strategy will use the Jobs-to-be-Done framework to uncover:

• How your software features help your users reach their goals and solve their problems
• How your ideal users talk about their business goals and problems
• How your ideal users enter your sales funnel based on their software needs, challenges, and levels of problem awareness.

What you get:

• An SEO content strategy deck
• A six-month SEO content calendar with recommended features to promote in each piece of content
• A one-hour strategy review call

We'll put your new strategy and audit into action with new and refreshed blog content to attract your ideal users and guide them into your sales funnel. 

What you get:

• Revisions to two of your existing posts
• One new, 2,000-word blog article

By the end of your sprint, you'll have everything you need to move forward. You can execute the strategy with your internal team or continue our engagement with a monthly retainer.

This sprint is a good fit if:

• You have at least five published blog posts
• Your product is past initial validation
• You have a team ready to act on strategy
• You're frustrated that your content ranks but doesn't convert

This sprint isn't a good fit if:

• You haven't determined product-market fit
• You need dozens of posts written from scratch
• You're chasing quick traffic wins
  

Starting at $6,000 for the full six-week sprint.

For teams that need strategic direction but would prefer to handle execution internally, I offer a four-week content strategy and calendar sprint package for $4,000.

You'll get a content audit, quick-win checklist, and six-month content calendar that your team can execute independently.

A 50% deposit is required to book your sprint.

Your SEO content calendar won't just be a list of target keywords and content pillars. It will be a guide that shows your team which product features and supporting articles to link to in each piece based on your readers' goals and needs.

Before I turn to SEO tools and keyword research, I focus on understanding how your target audience talks about their problems, how they search for solutions, and how your software helps them succeed.

Once I understand your software and your ideal users, I use the Jobs-to-be-Done framework to build connections between your readers' needs and your software's features. Then, I choose target keywords based on the motivations and intent behind your ideal users' search behavior, not just the words they use to search for solutions.

No, I can't guarantee rankings, traffic, or conversions. Your results will vary depending on search algorithms, your market, your execution, and your consistency.

I do guarantee that I will build the exact SEO content strategy I would use if I were responsible for your pipeline, and show you how to execute it sustainably.

The Insight-Driven SEO Content Sprint is built on the Jobs-to-be-Done framework that's taught in the Six-Figure Strategist course by Tyler Hakes, a content strategist and the owner of Optimist, a full-service B2B content marketing agency.

Tyler has used the Jobs-to-be-Done framework as part of his content strategy development process for years, and I've adapted his method specifically for employee engagement and business management SaaS teams who want content that ranks, attracts their ideal users, and converts search traffic into demos and sales.

Instead of targeting "high-value" keywords based on traffic metrics or writing generic best practices posts, the Insight-Driven SEO Content Sprint maps content topics and target keywords to the real problems, goals, and aspirations that lead business owners to search for software and make purchasing decisions.

The Insight-Driven SEO Content Sprint is a done-for-you engagement.

Once you've booked your sprint, you'll only need to:

• Attend two Google Meet calls (project kickoff and strategy review)
• Provide view-only access to your marketing documentation, buyer persona information, and analytics accounts
• Offer async feedback on deliverables through Google Docs

I'll handle the rest.

During your sprint, you’ll get access to my client portal to track my progress as I build your content strategy.

No, the Insight-Driven SEO Content Sprint focuses on strategy development and content optimization, not ongoing performance tracking or analytics management. Tracking results and iterating based on data is your team's responsibility after the sprint ends.

If you need help with analytics or performance tracking, I'm happy to refer you to a freelancer who specializes in that area.

Book a 20-minute discovery call to discuss your content marketing goals and whether an Insight-Driven SEO Content Sprint is right for your SaaS.