About Me

Hi! I’m Nadira.

I’m a Philadelphia-based SEO content strategist and writer who believes effective marketing begins and ends with understanding what your customers actually care about.

After earning my B.A. in Advertising Copywriting from Temple University in 2019, I launched my freelance writing business in 2020. Since then, I’ve worked with advertising agencies, universities, and SaaS companies to write everything from email sequences and social media posts to SEO articles.

In 2024, I officially transitioned from being a freelance SEO content writer to being a content strategist. I wanted to do more than write keyword-focused content for my clients. I wanted to work with my clients to plan content that their customers would want to read and search engines would want to rank.

Now, I use my knowledge of brand strategy, storytelling, customer research, and SEO to help employee engagement, productivity, and business management SaaS companies create content around topics that really matter.

Topics that their ideal users talk about but don't search for.

Topics that keyword-first SEO content strategies miss.

When I’m not writing and planning SEO content, I’m writing and planning fantasy novels, playing with my dog, Star, or studying to be the next Jeopardy! champion.