About Me
In 2022, I transitioned my freelance business from freelance copywriting to SEO content writing.
After two years of working with a content marketing agency and cranking out hundreds of pieces of ghostwritten content for SaaS companies, I noticed a frustrating pattern: the content I wrote would rank but wouldn't drive traffic because I was expected to prioritize ranking for keywords over creating content that potential customers would actually want to read.
The longer I wrote for my agency client, the more irrelevant my content briefs became. I was being given content briefs and topics that forced me to invent tangential ways to connect the articles' topics to the value that my clients' products provided for their users.
That's when I realized the problem wasn't my writing. The problem was content strategies that valued rankings over relevance. But rankings don't matter if the content doesn't help readers understand why a SaaS product is the right solution for their business needs.
Since 2024, I've approached SEO content marketing differently. I don't write content just to rank for keywords anymore. Now, I help employee engagement and business management SaaS companies plan and create content that teaches their readers to solve real problems and positions their software as the best tool to help their ideal users reach their business goals.
My insight-driven approach to SEO content writing and content strategy is inspired by the Jobs-to-be-Done framework I learned from Optimist's Six-Figure Strategist SEO content strategy development course.
My process focuses on understanding what "jobs" software features help users complete and building content roadmaps that connect the jobs to the problems, goals, and frustrations that lead business owners to search for new software solutions.
I've turned my content writing and strategy knowledge into the Insight-Driven SEO Content Sprint, a six-week done-for-you program that gives my clients an SEO content strategy built around how they help their users, not just how their future users may discover them, so their blogs become resources that attract qualified leads, build real connections, and help workplaces work better.
When I'm not building content strategies, you'll find me creating fantasy worlds, playing with my Dalmatian-English bulldog mix, Star, and training to be the next Jeopardy! champion.
Nadira by the Numbers
Results my SaaS content has earned according to Ahrefs’ Website Traffic Checker (including content written under a non-disclosure agreement).
As of January 2026:
- Oldest piece of SaaS content was written 3 years, 7 months ago.
- 77 SaaS articles written or updated.
- $1.47 million in traffic value generated.*
- 1.47 million visits earned from organic search.
- Most valuable SaaS content, written 3 years, 2 months ago, has earned 93,600 visits and $436,800 in traffic value.
*Traffic value reflects PPC-equivalent estimates, not revenue.
Ready to turn your SaaS blog into a lead engine?
Book a free strategy call to see if the Insight-Driven SEO Content Sprint is right for your team, or check out my portfolio to view examples of my past SaaS content writing work.