About Me

In 2022, I transitioned my freelance business from copywriting to freelance SEO content writing.

After two years of working with a content marketing agency and cranking out hundreds of pieces of ghostwritten content for SaaS companies, I noticed a frustrating pattern: the content I wrote prioritized ranking for keywords over showing readers how software can make it easier to solve problems. So, since 2024, I've approached SEO content marketing differently.

I don't write content just to rank for keywords anymore. Now, I help productivity and business management SaaS companies plan and create content that teaches their readers to solve real problems and positions their software as the best tool to help their ideal users reach their business goals.

My insight-driven approach to SEO content writing and content strategy is inspired by the Jobs-to-be-Done framework I learned from Optimist's Six-Figure Strategist SEO content strategy development course.

My process focuses on understanding what "jobs" software features help users complete and building content roadmaps that connect the jobs to the problems, goals, and frustrations that lead business owners to search for new software solutions.

I've turned my content writing and strategy knowledge into the Insight-Driven SEO Content Sprint, a six-week done-for-you program that gives my clients an SEO content strategy built around how they help their users, not just how their future users may discover them, so their blogs become resources that attract qualified leads, build real connections, and help workplaces work better.

When I'm not building content strategies, you'll find me creating fantasy worlds, playing with my Bullmatian, Star, and training to be the next Jeopardy! champion.

Results earned by my SaaS content according to Ahrefs’ Website Traffic Checker (including content written under a non-disclosure agreement).

Traffic value is an estimated lifetime value based on current rankings and reflects PPC-equivalent estimates, not revenue.

As of May 2026:

• $930,531 in estimated lifetime traffic value
• Over 900,000 estimated lifetime visits earned from organic search.
• My most valuable SaaS article has earned 84,600 estimated lifetime visits and $239,700 in estimated lifetime traffic value.

Submit a project inquiry to see if the Insight-Driven SEO Content Sprint is right for your team, or check out my portfolio to view examples of my past SaaS content writing work.