The Insight-Driven Website Audit
Refresh your SaaS website. Fuel your sales funnel.
Your website should help your visitors understand what your SaaS does, who it helps, and how it solves problems for your ideal users from the moment they land on the page.
Unclear landing pages, unclear content, and unclear value propositions lead to confused visitors.
And confused visitors don't buy. They bounce.
The Insight-Driven Website Audit gives your team a high-level snapshot of your site’s health and alignment with your business goals and shows you how to improve your site so you can turn more searchers into subscribers.
Customize Your Audit to Support Your Site's Goals
The Insight-Driven Website Audit is built around your marketing priorities. Whether you need to refresh your blog to support a new marketing strategy or find ways to make your site more accessible for visitors who have disabilities, there’s an audit package for you
Accessibility and Search Visibility Audit
Make your website faster, more user-friendly, and fully discoverable, so more of your ideal users find your site and stay in your funnel.
The Accessibility & Search Visibility Audit uncovers:
- Opportunities to improve user experience and navigation, making it easier for your ideal users to find and engage with your content.
- Issues that may prevent users who use assistive technology from interacting with your site, including readability, screen reader compatibility, and other inclusive design considerations.
- Technical and performance issues that could be slowing your site down and hurting your search rankings and user satisfaction.
- Areas where search visibility can be enhanced, including indexing, structured data, and potential content gaps that may be limiting organic reach.
- Opportunities to make it easier for visitors to move through your funnel and become subscribers.
Price: $800
Content Marketing Audit
Improve your content's performance, so you can rank higher in search and convert more site visitors into subscribers.
The Content Marketing Audit uncovers:
- Posts that you should refresh, delete, or expand to strengthen your content marketing strategy.
- Keyword cannibalization and outdated content that could be dragging down your search rankings and slowing your traffic.
- Ways to improve your content’s calls to action and linking strategies to guide readers into your sales funnel.
Price: $800
The 5-Day Insight-Driven Website Audit Timeline
Day 1: Intake and Goal Exploration
I’ll send you a form with questions about your software, your SEO and growth goals, your current SEO challenges, and your ideal users, so I can tailor the audit to what matters most to your business goals and your audience.
Days 2-3: Website Audit
I’ll review the goals from your intake questionnaire and analyze your SaaS blog’s content quality, user experience, and search performance based on your content marketing goals.
Then, I'll use Ahrefs, Google Search Console and Google Analytics to audit your website’s structure and user-friendliness based on SEO best practices.
Day 4: Report & Recommendations
I’ll compile a clear, prioritized audit spreadsheet with recommended fixes tailored to your growth objectives and a PDF report that explains how each optimization suggestion supports your business goals and SEO health, so your team can implement the improvements with confidence.
Day 5: Audit Delivery
I’ll send you an email with your audit, PDF report, and any add-ons you choose.
Audit Add-ons
Quick-Win Playbook (Requires one additional business day)
A checklist of action items that you can implement immediately to boost your site’s performance.
$300
Playbook Implementation Video Guide (Requires two additional business days)
A checklist of action items that you can implement immediately to boost your site’s performance and a Loom video explaining how to implement each suggestion.