How Crafting Emails Helped Me Become A Better Writer

In 2019, when I was a senior in college pursuing my B.A. in advertising copywriting, I worked as an intern at the marketing and communication department of the Fox School of Business at Temple University.

Before my internship at the Fox School of Business, I had only written advertisements for products and services. While working at the Fox School, I wrote emails, Facebook ads, and LinkedIn ads that invited undergraduate students to webinars about the Fox School’s degree programs and urged them to enroll to pursue graduate degrees. I also had the opportunity to help develop the school’s “Moments of Transformation” campaign, a rebranding campaign that aimed to boost its credibility and improve its reputation in the wake of its 2018 ranking fraud scandal.

Writing for the Fox School was tedious at first. Higher education marketing is considered B2B rather than B2C, and prior to my internship, I had only written advertising for B2C products and services. But before long, I learned to love the challenges of meeting strict character counts, learning jargon used by upper-level business professionals, crafting email subject lines, and finding ways to make topics that were, frankly, boring to me interesting for the reader.

My internship at the Fox School of Business challenged and strengthened my writing abilities, and the copywriting and editing skills I learned while interning are invaluable to me now as a freelance SaaS content writer and email copywriter.

Every email or ad I wrote was reviewed and sent back to me with comments to revise if necessary. Each round of revisions helped me get used to writing for businesses and writing in the Fox School’s brand voice.

The biggest lesson I took away from the opportunity to work at the Fox School is that it’s true what they say about writing: “The only kind of writing is rewriting.”

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