5 Blog Post Ideas to Boost Your SaaS Content Marketing

If you've launched a new SaaS and you're struggling to make sales, you may be overlooking a key marketing channel: content marketing. 

Starting a blog and creating informative, targeted content can boost your customer acquisition, user retention, and growth, bringing your business the attention, loyal customers, and sales it's been missing.

Creating and regularly updating a blog for your SaaS business can boost your content marketing strategy. Blogging can help educate your customers, share updates, build partnerships with other businesses, and increase revenue.

Writing blog posts that address your readers’ search intent and provide thorough, research-backed answers to their search queries can help you attract new customers by improving your website’s SEO and increasing your visibility in search results.

Writing thorough, optimized content that addresses your audience’s questions at all stages of your marketing funnel can help you increase brand awareness, nurture potential customers, and build customer loyalty so you can sell more products and services and reach your marketing goals.

Blog posts that address your customers’ search queries can help you improve your SaaS business’ brand awareness.

Targeting high-volume keywords that focus on the broad problems your software addresses can help you introduce your business to readers who don’t know your software can solve their problems.

Creating content that focuses on helping new site visitors understand their problems and how your software can solve them can help convert them into new leads for your marketing funnel.

Writing educational blog posts that thoroughly answer your users’ most common questions is a great way to nurture potential customers.

Blog posts that address your potential customers’ pain points and describe how your software’s features can help them solve their problems can motivate them to learn more about your software.

Creating educational articles that explain how to use your software’s features can help your potential users envision how your SaaS can improve their lives so they can make an informed purchasing decision when they’re ready to move forward in your marketing funnel.

Your blog’s usefulness doesn’t end once you convert a lead into a paying customer.

You can use your blog to share product updates and usage tips that show your new users how to navigate your most used features and show current users how to use recently updated features in new ways to solve their problems more efficiently.

Creating content that helps your current users make the most of their purchases can increase their brand loyalty and the likelihood that they will recommend your software to other business owners.

If you’re having trouble driving traffic to your SaaS blog, try adding the following posts to your content marketing strategy to increase your reach, educate your prospects and users, and position yourself as an authority in your industry.

Tutorials and how-to articles teach your readers how to use your software. They can also help you increase your site traffic and position your blog as a high-quality source of information for your users.

Your tutorial articles should include step-by-step instructions that guide your readers through the process of using your software's features. Detailed tutorial articles can help your current users learn about your software's capabilities so they can use it to its full potential. Current and potential users who know they can access resources that help them understand how to use your software are more likely to remain loyal to your brand.

Including screenshots and video recordings of your software in your how-to articles can help your readers follow along as they complete your tutorials. For example, Clickup's project plan tutorial includes screenshots of a sample project plan that readers can reference as they follow the tutorial and create their own project plans. Adding screenshots and videos to your tutorials can be beneficial for users who are visual learners.

Case study articles provide detailed real-world examples of how your SaaS has helped different businesses overcome challenges and achieve their goals.

Case studies focus on how your product or service can be used in different contexts to help a wide array of customers. For example, if your SaaS is a CRM software for interior designers, you can create:

• A B2B SaaS case study article that shows how a growing interior design firm used your SaaS to scale their business and streamline their marketing processes
• A marketing case study article that shows how a freelance interior designer used your SaaS to improve their client outreach efforts

Including case studies on your blog helps you show potential customers that your SaaS can help them achieve actual results. Your case study articles should provide readers with a before-and-after snapshot of how your software improves your users' businesses.

Writing articles that compare your SaaS to your competitors' products is a great way to differentiate your product in the market, improve your brand awareness, and increase your site traffic.

When writing competitor comparison articles, it's important to write impartially, include accurate pricing for your software and your competitors' software, and highlight your software's best features without embellishing its capabilities. Readers who use the article to research your SaaS need to be able to trust that the information they're being given is accurate so they can choose the software that truly meets their needs.

Including your competitors' SaaS as keywords in your comparison articles can help you leverage your competitors' popularity and brand awareness and boost your site's visibility. For example, articles for the project management app Monday appear in searches for both "Trello vs. Monday" and "Trello" even though it isn't the query the user is searching for. This tactic can drive potential users who have a problem your software can solve to your website.

Sharing recordings of your company's webinars on your blog is a great way to educate your readers and repurpose your content to reach a wider audience. 

You can write an article that includes a recording of a recent webinar, a summary of the most important information that webinar attendees received during the session, and an invitation for viewers to RSVP to attend your next webinar live.

Making your webinars accessible on your blog helps new visitors and users who couldn't attend your webinar learn about the latest industry news and updates from your company. Posting webinar recordings on your blog may also incentivize your users and site visitors to attend future webinars and learn more from your team.

Creating guides that give your readers in-depth information about your software's features can help your users understand your software's more complex features and remove hesitation that your leads may have about buying your SaaS.

Feature guides can be similar to tutorial articles in that they give readers step-by-step instructions, but unlike tutorial articles that help readers use your software in specific situations, feature guides provide an in-depth breakdown of a specific feature.

SaaS feature guides often include:

• Information about a feature's purpose and situations in which a user would use the feature
• An in-depth example of a situation where the feature could be used
• Definitions of terms that users need to know to use the feature effectively
• Screenshots that demonstrate the feature being used

Creating articles that educate your audience rather than focusing primarily on selling your software can help you turn hesitant prospects into repeat users who eagerly await the latest information about your new features and updates. 

Add these post ideas to your SaaS blog today to attract curious prospects to your website and nurture them into loyal users who help grow your brand and bottom line.

Are you struggling to find time to write articles for your SaaS blog? I can help! 

Schedule a discovery call, and let's discuss how I can help you reach new users with SEO-optimized articles that educate, inspire, and convert!