The Insight-Driven Content Sprint
30 days to strategic, funnel-filling SEO content for your SaaS website.
The Insight-Driven SEO Roadmap is now the Insight-Driven Content Sprint.
The key to creating SaaS content that turns searchers into subscribers isn’t ranking for the best keywords, it’s helping your ideal users understand why your SaaS is the solution to their most painful problems.
The Insight-Driven Content Sprint uses the Jobs-to-be-Done framework to help employee engagement and business management SaaS teams optimize their websites and craft strategic, SEO-optimized content that attracts qualified leads by answering the most important marketing questions:
- What problems are searchers trying to solve?
- What's motivating their buying decisions?
- What do they need to believe before they subscribe to your SaaS?
What You'll Get
Insight-Driven SEO Audit
A strategic website audit that uses Ahrefs, Google Search Console, and Google Analytics data to outline the technical, content, and SEO improvements that can help you rank in search engines and AI tools, so you can bring your content to your ideal users and bring your ideal users into your sales funnel.
Quick-Win Checklist
A checklist of action items that you can implement right away to improve your site’s user experience and optimization.
Insight-Driven Content Calendar
An SEO content calendar with content topics, target keywords, content funnel stages, and relevant software features to promote.
Content Performance Tracker
A spreadsheet that will help your team track the statuses and performance of your new and updated content.
Insight-Driven Content Optimizations
Revisions to the structures, content, linking strategies, organization, and calls-to-action of two of your existing articles based on the audit findings.
Insight-Driven Article
A new insight-driven article that helps you guide your ideal users into your sales funnel.
The Insight-Driven Content Sprint Timeline
Week 1: Project Kickoff and Content Audit
We'll meet to kickoff your project and discuss your software, ideal users, and market so I can become a product and subject-matter expert.
At the end of Week 1, I'll send you an SEO performance audit spreadsheet and a Quick-Win Checklist based on my findings.
Week 2: SEO Content Calendar Development & Content Strategy Review
I'll research your target audience and market and use the Jobs-to-be-Done framework to build your insight-driven SEO content calendar and strategy.
At the end of Week 2, we'll meet to discuss my research findings and strategy recommendations.
Week 3: Content Optimization
I'll update two of your existing articles using based on your content audit findings and SEO best practices.
At the end of Week 3, I'll send you the revisions as Google Docs with comments and suggestions added.
Week 4: Insight-Driven Content Creation
I'll write one new insight-driven article that connects your software's benefits to your ideal users' needs and guides them into your sales funnel — based on the highest-priority entry from your content calendar.
At the end of Week 4, I'll send you the draft of the new content and your offboarding materials.
Your Content Sprint Investment
Total Investment: $3,500
A $1,750 deposit (50%) is required to book your project. The remainder of the project fee is due at the end of your sprint.
Want to scale with more content? Add a three-month retainer after your Sprint.
Each retainer includes monthly 30-minute strategy check-ins to keep your content aligned with your business goals.
Content Creation Retainer
Two new articles and a 30-minute strategy check-in meeting each month.
Investment: $3,600 USD, billed as $1,200 USD per month
Content Optimization and Creation Retainer
One article optimization, one new article, and a 30-minute strategy check-in meeting each month.
Investment: $4,200 USD, billed as $1,400 USD per month
Content Optimization Retainer
Two article optimizations and a 30-minute strategy check-in meeting each month.
Investment: $4,800 USD, billed as $1,600 USD per month
Ready to Start Your Sprint?
