The Insight-Driven SEO Content Sprint
Five weeks to strategic, funnel-filling SEO content for your SaaS website.
The Insight-Driven SEO Roadmap is now the Insight-Driven SEO Content Sprint.
The key to creating SaaS content that turns searchers into subscribers isn’t ranking for the best keywords, it’s helping your ideal users understand why your SaaS is the solution to their most painful problems.
The Insight-Driven SEO Content Sprint uses the Jobs-to-be-Done framework to help employee engagement and business management SaaS teams optimize their websites and craft strategic, SEO-optimized content that attracts qualified leads by answering the most important marketing questions:
- What problems are searchers trying to solve?
- What's motivating their buying decisions?
- What do they need to believe before they subscribe to your SaaS?
What Makes Insight-Driven SEO Content Different?
Every insight-driven article includes feature-focused solution statements that highlight how your software helps readers reach their goals.
Here's how feature-focused solution statements work:
"It can be difficult to [challenge your readers face]. With [your software]'s [the name of the feature, hyperlinked to the feature’s landing page] feature, you can [what the feature helps readers do], so you can [the ultimate goal they want to achieve]."
These two-sentence pitches connect your ideal users’ pain points to your software's features to naturally guide qualified prospects deeper into your funnel.
What You'll Get
Insight-Driven Website Audit
A strategic website audit that uses Ahrefs, Google Search Console, and Google Analytics data to outline the technical, content, and SEO improvements that can help you outrank your competitors, so you can bring your content to your ideal users and bring more of your ideal users into your sales funnel.
Insight-Driven Content Plan and SEO Content Calendar
Insight-Driven SEO Content Calendar: A six-month calendar with content topics, target keywords, funnel stages, and feature tie-ins that connect your software to user needs.
Content Strategy Deck: A short summary of my findings from the research and calendar development. Plus, clear next steps for implementing the strategy.
Strategy Review Call (60 min): We'll meet to discuss my research findings, strategy recommendations, and the insights that I discovered while building your SEO content calendar.
New Insight-Driven Content
A new insight-driven article that helps you guide your ideal users into your sales funnel.
Insight-Driven Content Optimizations
Revisions to the structures, content, linking strategies, organization, and calls-to-action of two of your existing blog articles based on the audit findings.
The Insight-Driven SEO Content Sprint Timeline
Week 1: Project Kickoff and Content Audit
We'll meet for a one-hour call to kickoff your project and discuss your software, current marketing, ideal users, and competitors so I can become a product and subject-matter expert.
At the end of Week 1, I'll send you an SEO performance audit spreadsheet and a Quick-Win Checklist based on my findings.
Week 2: Multi-Channel Content Strategy Development & Review
After I've learned about your goals and audited your site, I'll research your current marketing and your ideal users and develop a product-led, multi-channel content strategy that will act as a roadmap to help your team attract your target audience, guide qualified leads through your sales funnel, and encourage more of your ideal users to become subscribers.
At the end of Week 2, we'll meet for a 30-minute call to discuss my research findings and strategy recommendations, so you can share your thoughts and feedback before I build your SEO content calendar.
Week 3: SEO Content Calendar Development
I'll use the Jobs-to-be-Done framework to develop an SEO keyword strategy and a six-month SEO content calendar that will help your team understand what blog posts to publish to attract your ideal users and how to position your software as the solution to your ideal users' problems and challenges.
Week 4: Insight-Driven Content Optimization
I'll update two of your existing articles using based on your content audit findings and SEO best practices. At the end of Week 4, I'll send you the revisions in Google Docs with comments and suggestions added.
Week 5: Insight-Driven Content Creation
I’ll write an optimized, insight-driven article that addresses your ideal users' needs and presents your software's features as tools that can help readers solve their problems, so they move further into your sales funnel.
You’ll be able to request one round of revisions to the new article within five days of receiving the first draft to ensure that your new content properly conveys your brand voice and aligns with your blogging style.
Your SEO Content Sprint Investment
Total Investment: $4,000
A $2,000 deposit (50%) is required to book your project. The remainder of the project fee is due at the end of your sprint.