My SaaS Content Marketing Process: The Insight-Driven SEO Roadmap

The Insight-Driven SEO Roadmap is a seven-month SEO content marketing program that helps productivity, employee engagement, and business management SaaS marketing teams: 

• Understand the goals, problems, and frustrations that motivate their ideal users' purchasing behaviors.
• Plan and create SEO-optimized content that shows their ideal users how software features can help them reach their goals and improve their businesses.
• Promote their new content with LinkedIn posts and newsletters, so they can boost their site traffic with their LinkedIn audience while they wait for their content to rank on search engines.

• Kickoff Call: A 90-minute discussion of your content goals, software, market, and audience that will set the foundation for your new insight-driven content.
• Insight-Driven SEO Content Roadmap: An SEO content strategy deck and content calendar that are designed around your users’ needs, your software’s strengths, and your marketing goals, so you’re never left wondering what to publish or why.
• Content Strategy Review Call: A one-hour walkthrough of how your Insight-Driven SEO Content Roadmap will help you attract your ideal users, drive sales, and fulfill your business goals.

• Monthly Insight-Driven Content Briefs: Four SEO content briefs per month for six months to help your team create strategic, relevant content that’s aligned with your marketing and sales goals
• Insight-Driven SEO Content: Two SEO-optimized 1,500–2,000 word articles per month for six months with one round of revisions per article, so you get consistent, high-quality articles without overwhelming your content team.

The Insight-Driven SEO Roadmap is a done-with-you program. Here's how we'll work together to plan, create, and promote insight-driven SEO content that guides your ideal users into your sales funnel:

To kick off your Insight-Driven SEO Roadmap project, we'll meet for a 90-minute call to explore your software, discuss your target audience, and clarify your content marketing goals to set the foundation for your Insight-Driven SEO Roadmap.

1. Product Research and Audience Research: After our kickoff call, I’ll review your software, marketing materials, and any customer research you share to better understand how your software works, who your software helps, and how your brand is positioned in your industry. I’ll also dig into third-party reviews and forums to better understand how your audience view your software and how they talk about their challenges, goals, and perceptions of software like yours.
2. Jobs-to-be-Done Research: After I've learned about your software and buyers, I’ll use the Jobs-to-be-Done framework to build a list of content topics based on your software’s core use cases, market positioning, and customer journeys.
3. Keyword Research: I’ll use SEO keyword research tools to find high-intent, problem-aware keywords that relate to each topic I've found during my Jobs-to-be-Done research. I’ll also review your competitors’ content to find additional topics and keywords that your ideal users are searching for but your competitors haven’t covered well.
4. Topic Clustering and Prioritization: I’ll group the keywords into topic clusters based on their search intents and content funnel stages. Then, I’ll prioritize the topic clusters based on their potential impact on your business goals to create your insight-driven SEO content calendar. The calendar will clearly show what content you should to publish, when to publish it, and how each piece supports your goals and ROI.

We’ll wrap up the first phase of your Insight-Driven SEO Roadmap project with a one-hour content strategy review call to go over your full strategy. I’ll walk you through my research findings and key insights, explain how your new content strategy supports your business goals, and show your team how to use your new content calendar to keep your content creation process on track.

At the end of the content strategy review call, I’ll answer your team's questions, so you're ready to move forward with the content creation phase of your roadmap.

At the start of each month, you’ll choose four topics from your content calendar for us to focus on. These will guide the content we develop together that month.

I’ll create detailed content briefs for each topic. These include the article’s goal, audience insights, keyword focus, structure, and product tie-ins, so your team has everything needed to create focused, useful content.

You'll review the content briefs and choose two for me to use to create new insight-driven articles for your blog. Your team is welcome to use the other two content briefs for in-house content creation or future planning.

I’ll use the content briefs you've chosen to write two SEO-optimized articles for your blog each month. Once each article is written, I'll send it to you for review.

I'll give you access to the drafts in Google Docs so you can use "Suggestion Mode" to make revisions to better align the content with your voice, brand, and style.

After each article is sent to you for revisions, you will have three business days to provide feedback and make edits using "Suggestion Mode" in Google Docs.

I'll make your requested edits, polish the drafts, and send you the finished drafts as Microsoft Word documents so you can easily upload the content to your website's CMS.

For an additional fee, I'll turn each article I write into a LinkedIn newsletter and promotional post. Each newsletter will include an SEO title and description, and links back to your article, so you can benefit from SEO before your original article starts to rank in search!

Includes:

• Project kickoff call
• Insight-driven SEO content calendar
• Insight-driven SEO content strategy deck
• Content strategy review call
• Four insight-driven, SEO content briefs each month for six months
• Two insight-driven, SEO-optimized articles each month for six months
• One round of revisions per article

Investment: $21,000

($3,000 due upon signing for content strategy development, then $3,000/mo. for six months of content writing)

Includes:

• Project kickoff call
• Insight-driven SEO content calendar
• Insight-driven SEO content strategy deck
• Content strategy review call
• Four insight-driven, SEO content briefs each month for six months
• Two insight-driven, SEO-optimized articles each month for six months
• One round of revisions per article
  
• One SEO-optimized LinkedIn newsletter of each article
• One promotional LinkedIn post for each article

Investment: $24,000

($3,000 due upon signing for content strategy development, then $3,500/mo. for six months of content writing and LinkedIn promotion)

Ready for insight-driven content that attracts your ideal users, helps them solve their problems, and guides them into your sales funnel?

Let’s get started!

I only take on 3 clients at a time and spots fill quickly.

Fill out the onboarding form below to book an Insight-Driven SEO Roadmap for your SaaS blog.

1. Once I receive your form, I’ll send you a booking packet with our work agreement and an invoice for your booking fee.
2. After you’ve paid your booking fee, I’ll be in touch with our next steps!

Not sure if an Insight-Driven SEO Roadmap is right for your SaaS? Schedule a free 20-minute clarity call.