Turn Your SaaS Blog Into a Qualified Lead Engine in Six Weeks

The Insight-Driven SEO Content Sprint is a done-for-you SEO content strategy program for employee engagement and business management SaaS teams whose content ranks but doesn't drive trials or demos.

Most SaaS content focuses on ranking for keywords and attracting search traffic, but your ideal users won't buy your software just because it's Google's first choice.

Your content's keywords can get you noticed by your ideal users, but once they're on your site, it doesn't matter if you ranked on the first page or the fifth.

Traffic is great, but your blog's job isn't to earn the best rankings. Its job is to position your software as the best choice to help your ideal users solve their problems and reach their business goals.

After years of writing SEO content for SaaS companies including:

I created the Insight-Driven SEO Content Sprint to help business management and employee engagement SaaS teams create content that prioritizes their ideal users' questions, goals, and needs not shifting search trends.

Content that attracts qualified leads, no matter where they're searching.

Search algorithms are constantly changing, but your ideal users and the problems you help them solve stay the same.

Most content strategists start by plugging your software category, features, and competitors into Ahrefs to find high-volume terms. I start by understanding the "jobs" your software does for users: the real goals, problems, and search motivations that bring them to your site in the first place.

Then, I use those insights to guide keyword research, so your strategy targets the search queries your ideal users actually type when they're ready to solve their problem, not just the queries with the highest search volume. So your content attracts qualified leads, not just more traffic.

We'll begin your sprint with a one-hour consultation to discuss your software, target audience, and market. Before building your new strategy, I'll audit your existing content to understand why it isn't converting.

What you get: A categorized review of your site's SEO performance and a quick-win checklist of the fixes you should prioritize based on your content goals.

I'll build a six-month SEO content calendar grounded in how your users actually think about their problems, not just which keywords you can rank for. We'll review your strategy together on a live call so you can ask questions, request adjustments, and make sure your team understands how to execute.

What you get: A six-month SEO content strategy deck and a content calendar with content pillars, keywords, and recommended features to promote in each piece of content, plus a one-hour strategy review call.

We'll put your new strategy into action with conversion-optimized updates to two of your existing posts and one new 2,000-word article designed to attract, educate, and convert your ideal users.

What you get: Revisions to two of your existing posts and one new 2,000-word blog article to demonstrate how your new strategy works before you commit to scaling it.

By the end of your sprint, you'll have everything you need to move forward. You can execute the strategy with your internal team or continue our engagement through a monthly retainer.

This sprint is a good fit if:

• You have at least five published blog posts
• Your product is past initial validation
• You have a team ready to act on strategy
• You're frustrated that your content ranks but doesn't convert

This sprint isn't a good fit if:

• You haven't determined product-market fit
• You need dozens of posts written from scratch
• You're chasing quick traffic wins
  

Not sure if an Insight-Driven SEO Content Sprint is right for you? Book a free discovery call and we'll figure it out together.

Starting at $8,000 for the full six-week sprint.

A 50% deposit is required to book your sprint.

No, I can't guarantee rankings, traffic, or conversions. Your results will vary depending on search algorithms, your market, your execution, and your consistency.

I do guarantee that I will build the exact SEO content strategy I would use if I were responsible for your pipeline, and show you how to execute it sustainably.

Your insight-driven SEO content calendar isn't just a list of target keywords and content pillars. It's a guide that shows your team which product features and supporting articles to link to in each piece based on your readers' goals and needs.

Before I turn to SEO tools and keyword research, I focus on understanding how your target audience talks about their problems, how they search for solutions, and how your software helps them succeed. Then I build connections between your ideal users' problems and your software's features, so every article educates, supports their research journey, and positions your software as the solution.

The Insight-Driven SEO Content Sprint is built on the Jobs-to-be-Done framework, which I learned from the Six-Figure Strategist course by Tyler Hakes, a content strategist and owner of Optimist, a full-service B2B content marketing agency.

Tyler has used the Jobs-to-be-Done framework as part of his content strategy development process for years, and I've adapted his method specifically for employee engagement and business management SaaS teams who want content that ranks, attracts their ideal users, and converts search traffic into demos and sales.

Instead of targeting "high-value" keywords based on traffic metrics or writing generic best practices posts, the Insight-Driven SEO Content Sprint uses the Jobs-to-be-Done framework to map content topics and target keywords to the real problems, goals, and aspirations that lead business owners to search for software and make purchasing decisions.

During your sprint, you’ll get access to my client portal to track every step of my progress. If I ever miss a deadline, I’ll deliver an extra new article at no cost.

I offer a strategy-only package starting at $5,000 for teams that need strategic direction but can handle execution internally.

You'll get a content audit, quick-win checklist, and six-month content calendar that your team can execute independently.

We'll discuss which option fits your needs during your free strategy call.

The Insight-Driven SEO Content Sprint is a done-for-you engagement. Once you've booked your sprint, you'll only need to:

• Attend two Google Meet calls (project kickoff and strategy review)
• Provide view-only access to your marketing documentation and analytics accounts
• Offer async feedback on deliverables through Google Docs

I'll handle the rest.

No. The Insight-Driven SEO Content Sprint focuses on strategy development and content optimization, not ongoing performance tracking or analytics management. Tracking results and iterating based on data is your team's responsibility after the sprint ends.

If you need help with analytics or performance tracking, I'm happy to refer you to a freelancer who specializes in that area.

Book a 20-minute strategy call to discuss your content needs and whether an Insight-Driven SEO Content Sprint is right for you.