The Insight-Driven SEO Content Sprint

The Insight-Driven SEO Content Sprint is a done-for-you SEO content strategy development program for employee engagement and business management SaaS teams who don't have a clear strategy that ties content to conversions. In six weeks, you'll get a buyer-aligned SEO content strategy, optimized articles, and a repeatable system your team can execute confidently.

SaaS teams that start building their content strategies using keyword research aren't failing to drive sales because they're lazy, inexperienced, or having traffic stolen by AI answers.

They're failing because:

• their content aims to rank highly, not help real buyers make decisions
• their software's features are explained, but not positioned as solutions
• their site traffic grows, but trust and conversions don't

The Insight-Driven SEO Content Sprint aligns your SEO content with how your buyers actually think about their problems, evaluate potential solutions, and justify software purchases.

This is a done-for-you engagement designed for teams who want clarity and momentum without hiring a full-time strategist.

By the end of six weeks, you'll have a clear content strategy your team can confidently execute for the next six months, and the proof that it works in the form of optimized and new content that's ready to publish and perform.

Before we build your content strategy, we'll establish a shared understanding of what’s actually happening on your site.

You’ll receive an SEO content performance audit spreadsheet that evaluates your existing content for:

• Search intent alignment
• On-page SEO fundamentals
• Internal linking and content pathways
• Conversion opportunities tied to your product

This spreadsheet shows your team where performance is leaking, where effort is being wasted, and where small changes can unlock outsized gains.

You'll also receive a prioritized quick-win checklist so your team knows exactly where to start and what to tackle first.

Once we understand the foundation, I'll zoom out to understand why your ideal users search for, explore, and choose software like yours.

Using the Jobs-to-be-Done framework, I'll uncover:

• the real problems your buyers are trying to solve
• how they describe success and failure in their own words
• the moments that trigger software evaluation

These insights reveal why your buyers choose software like yours — not just what they search for to find it.

Once we understand how your audience interacts with your industry, brand, and current content, we'll design your new content system.

This system:

• translates insights into an audience-aligned keyword strategy
• builds a content calendar around your audience's problems, ideal outcomes, and decision stages
• places feature-focused calls-to-action into your content to guide readers into your sales funnel naturally

This becomes an asset that will help your team plan, create, and publish content that ranks and converts during the sprint and long after.

This stage is about removing ambiguity and giving your team direction.

During the first two weeks, you'll receive:

• a complete SEO, UX, and conversion audit delivered via spreadsheet
• clear annotations explaining what each finding means in plain language
• a prioritized quick-win checklist that tells your team exactly where to start

The spreadsheet documents everything. The checklist tells you what matters most right now.

By the end of Stage 1, your team will know:

• which content deserves attention now
• which fixes will have the biggest impact
• which issues aren't worth touching yet

This ensures that your strategy we build is grounded in reality and ready to execute.

Once the foundation is solid, I'll build your new content strategy.

You'll receive:

• a six-month SEO content calendar organized into buyer-aligned content pillars, with keyword targets and recommended features to highlight in each piece
• a strategy presentation deck that explains the research, framework, and rationale behind the plan

We'll review everything together on a live strategy call in Week 4. This is your chance to ask questions, request adjustments, and make sure your team understands how to execute the plan.

You'll walk away with an SEO content strategy you believe in and know how to use.

We'll finish by putting the strategy into action.

In this stage, I'll:

• optimize two existing articles for structure, readability, internal linking, and conversion
• write one new 2,000-word insight-driven article designed to attract, educate, and convert your ideal users

You'll leave the sprint with content ready to publish and a proven model your team can replicate.

$4,000 for a complete content strategy, optimized assets, and a repeatable system your team can execute for the next six months.

That's less than hiring a junior content writer for a month — with no ramp-up time, no management overhead, and no guesswork.

A 50% deposit is required to book your sprint.

I don't promise rankings, traffic spikes, conversions, or overnight growth.

Your results will depend on your market, your execution of the strategy, and your consistency.

What I do promise is this: I'll build the exact SEO content strategy I would use if I were responsible for your pipeline — and make sure your team understands it well enough to execute it without me.

That's as much as I can ethically guarantee.

If your team is under pressure to "make content work" but doesn't want to guess their way through it, book a free 15-minute discovery call.

We'll quickly assess whether this sprint fits your current stage and what's holding your content back right now.

Let's make your content strategy feel obvious again, so you can help more workplaces work better.